Allianz Turns Customer Insights into New Financial Products
9/20/20261 min read
The Allianz Group, a Germany-based multinational financial services company, established The Customer Lab to gather customer feedback and lifestyle data. This initiative enables the company to anticipate emerging needs and develop new financial products ahead of its competitors.
For example, data highlighting concerns about cybercrime prompted Allianz to launch products covering banking protection, online shopping security, data recovery, and reputation management.
***Bibliography***
· Customer Lab. (n.d.). Allianz Partners. https://www.allianz-partners.com/en_global/services/customer-lab.html
· Allyz Cyber: the all-in-one digital security companion. (n.d.). Allianz Partners. https://www.allianz-partners.com/en_SE/services/allyz/cyber-care.html